Turn Land
Into Profit


Since its establishment in 1997, the Generations group of companies (Generation Homes) has partnered with landowners and investors to develop residential subdivisions exceeding $340 million in value.

We have ongoing and in some cases exclusive relationships with private landowners, professional property developers, investors and iwi. Most importantly we have the experience and IP to help landowners and investors maximise the profit opportunity while managing the risks and complexities associated with developing land.

David Mansel and Graham Hockly, who both started in the building trade in Tauranga, now head one of the most respected brands in the New Zealand residential building sector. It means you’re dealing with a trusted, Kiwi-owned company who can make you a bigger return, and faster, than you could expect from a comparable company.



We make our money from selling homes. Landowners make theirs from selling the land they stand on. So although our goals are different, they’re perfectly aligned into a single seamless process. We have the expertise to project manage every step of a development to minimise the risks and maximise the benefits. That means you enjoy better returns sooner.


The Generation building process is based on obtaining absolute efficiency through eliminating wastage and getting it right first time, on time. After 18 years of continual refinement we believe Generation Homes leads the market in efficiency, quality and speed to market.


Landowners and investors have the potential to make bigger profits when partnered with Generation Homes. That’s because unlike other building companies we have dedicated staff responsible for the sales and marketing. So no commissions or marketing fees to real estate agents.

As with our building process, the marketing process is fast – some of our developments have fully sold in only 90 days. The result? Money in your bank far sooner than you’d expect.

Prospective buyers learn about the new development through sharply targeted direct mail, press, radio and digital media, and through PR to support pre-launch, launch and sales stages.

Our sales representatives are on site seven days a week – not six like other companies – to show them through the show home.

contact our team

Kevin Atkinson

Kevin Atkinson

CEO 027 2912 410 Email Kevin

Kevin has been CEO with Generation Homes since 2005 and brought a wide range of skills with him such as Business Leadership, Sales Team Management, Human Resources and Business Development, along with having a strong focus on strategic planning, change management and property. He has taken Generation Group from being a Tauranga based regional housing company, to a company with representation in all key growth areas of New Zealand. Prior to joining Generation Homes, Kevin spent many years involved in property management and the banking industry, with a large amount of his experience gained at Westpac Bank.

Jason Rogers

Jason Rogers

Land Acquisition 027 886 4770 Email Jason

Jason has a background in direct investment, private equity, corporate finance, business development, sales leadership, market development, leadership development, property development and capital raising.  He has been involved in a number of land development projects.  He has extensive experience in managing joint ventures, partnerships and working with a range of stakeholders.  His previous work experience includes Bankers Trust, Ernst Young, Pacific Investments (a large London based fund manager), Grant Thornton and he has served on a number of Trusts and Boards in a governance capacity.